Working with small businesses, we often have the awesome opportunity to help create branding from the very beginning. What we’ve learned over time, and what is borne out by SEOmoz’s biannual survey of SEO experts, is that the domain name is important. How important? The panel of 100 experts, most of whom I would hire [...]
Marketers are still searching for which efforts created sales. That’s attribution. Today’s tools are infinitely better, but we’re not there yet.
As we do every month, we’ved used Google‘s Search Suggest feature to go through the alphabet and a series of men and women’s names to find trends. When pressed for what exactly is meant by these suggestions, Google reps often reply that the data is best on commonly searched and clicked for terms. What you [...]
Search rankings are meaningless. Even Google says they can’t be guaranteed. Here is what to look for in the right search marketing agency.
Pubcon trio of thought leaders speaks on the SEO landscape and barely mentions Yahoo! and never mentions Microsoft
Silver Beacon checks Google’s recommendations each month. Highly unscientific, but Orkut replaces Obama 2 months in? Wow. Lots of surprises this month.
The branding and search enginge signals on those little “My Company” links at the bottom of your LinkedIn profile may be squandered. Here is the scoop.
Two experts speak on the intersection of media outreach and search engine optimization, explaining best practices and ROI.
