Google Proves SEO Is Ongoing Effort
Google gives itself a report card on search engine optimization. What that means for your small business.
Searching Now Influenced By Your Friends
What your friends and family do on the Internet will soon shape the results Google gives you. Here’s why that’s bad.
Bigger Google – Fast Friday Fact
December’s search engine market share data is out from Hitwise. Don’t bother with the link The Fast Friday Fact is that Google’s share increased 1 point and the next 3 players (Yahoo, Microsoft’s Bing) all lost share. Google now has 72.25% of U.S. search engine market share. That’s why when people complain about [...]
Google Launches Certified Professionals Search
Google has launched a search site listing certified professionals and marketing agencies. From the company’s description: Google Advertising Professionals are not Google employees, but rather are online marketing professionals, agencies, and other individuals such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants. They have been certified by Google to manage AdWords [...]
Google Usability Tools Continue – Meet Visible Area
Google launched another tool hot on the heels of last week’s release of Speed Tracer, a tool developers can use to determine what elements on a particular web page are slowing down its display in a browser. And last month, we told you that a new SEO frontier for 2010 would be speed, as in [...]
Google: Yeah, We Got That
The acceleration rate of Google announcements is amazing to watch. As Search Engine Strategies’ Chicago conference roars into full swing this week, Google has: * Offered an olive branch to mainstream media * Introduced some nifty Android phone apps that has my wife broadly hinting about a new phone * Finally introduced official extensions [...]
SEO’s New Frontier – Speed
Get ready because a ranking factor that was kind of important until now is receiving all sorts of quiet guidance from Google that things will change again. Page Loading Time, call it Page Speed like Google does, is literally how fast an individual page loads. Google is serious enough about this factor that there is [...]
Stop Demanding High Rankings
I watched another potential lead go by today and decided not to purchase the information because the prospect was in a medium sized market. Their sole criteria was that they wanted to rank in the top 3 spots for a certain local phrase. It’s important that you as a small business don’ t make this [...]
Google PageRank is Dead – Fast Friday Fact
Most people working in the online marketing world have known the truth about Google‘s infamous PageRank scoring for several years: it didn’t work, it wasn’t terribly accurate and attempting to classify the billions of pages on the web into 10 clusters was just plain silly. PageRank was named after Larry Page, one of the two [...]
State of Meta Keywords: September 2009
Google doesn’t care about meta keywords. Yahoo! suggests you use them. Microsoft’s Bing is publicly ambivalent. Meta keywords, for those who don’t spend their days draped over a computer and puzzling over the innards of a web site, were once considered Grail-like by search engine aficionados. Using my favorite “signals and cues” line, the search [...]
