Mainstream Media Improves Online Ad Results

by: George Bounacos May 10, 2010

The results of our ad testing with and without mainstream media mentions.

Today’s Search Word = Attribution

by: George Bounacos August 11, 2009

Marketers are still searching for which efforts created sales. That’s attribution. Today’s tools are infinitely better, but we’re not there yet.

Search Rankings Are Dead

by: George Bounacos March 23, 2009

Search rankings are meaningless. Even Google says they can’t be guaranteed. Here is what to look for in the right search marketing agency.

5 Ways To Generate Productivity on Pseudo-Holidays

by: George Bounacos December 23, 2008

What’s a pseudo-holiday? It’s that day before a holiday where no one wants to seem to work. Here are 5 important things you can be doing on slow days in the office.