Delighted By A Doctor
A doctor teaches me an amazing customer acquisition and retention lesson.
Servicing New Customers
With the help of Richard Drefyus in 1987′s Tin Men, Silver Beacon Marketing shows what happens when you delight new customers.
Be Careful What You Ask For
Marketing plans sometimes go awry despite the best of intentions. I worked years ago with a rookie manager who made a number of blunders, but none topped The Great Retention Caper. This manager had two duties: one of which was keeping customers on board once they passed an anniversary date. Since we all know (and [...]
Small Companies Floating on Troubled Waters – Guest Post
Is small the new big? David Silversmith finds much to like about the prospects for small and mid-sized businesses.
Tell Me What Time It Is
Do you know what information your customers expect? Not knowing can lead to disaster.
My Vet Teaches Me About Discounting
When our oldest dog passed away, the practice manager at our long-time vet heavily discounted our bill. Here’s why.
