Be Careful What You Ask For

by: George Bounacos August 31, 2009

Marketing plans sometimes go awry despite the best of intentions.
I worked years ago with a rookie manager who made a number of blunders, but none topped The Great Retention Caper.  This manager had two duties:  one of which was keeping customers on board once they passed an anniversary date.   Since we all know (and I [...]

Small Companies Floating on Troubled Waters – Guest Post

by: David Silversmith April 2, 2009

Is small the new big? David Silversmith finds much to like about the prospects for small and mid-sized businesses.

Tell Me What Time It Is

by: George Bounacos March 25, 2009

Do you know what information your customers expect? Not knowing can lead to disaster.

My Vet Teaches Me About Discounting

by: George Bounacos December 1, 2008

When our oldest dog passed away, the practice manager at our long-time vet heavily discounted our bill. Here’s why.