Sometimes your processes are textbook, your product or service offering is valued and desired in the marketplace and… …you miss on execution. More importantly, you miss on customer-facing execution. There is a web company here in the U.S. that has done very well marketing themselves and their service for years. They do a nice job [...]
Working with small businesses, we often have the awesome opportunity to help create branding from the very beginning. What we’ve learned over time, and what is borne out by SEOmoz’s biannual survey of SEO experts, is that the domain name is important. How important? The panel of 100 experts, most of whom I would hire [...]
Marketers are still searching for which efforts created sales. That’s attribution. Today’s tools are infinitely better, but we’re not there yet.
The FTC may be regulating paid, undisclosed blog posts, and ProBlogger surveys their readership about how widespread the trend is.
Let me first give mad love to the Five Guys Burger chain that started here in DC. Before common sense, my family and a nutritionist stepped in, the store occupying the 4.4 miles from my driveway to my office parking space was awfully darn convenient. President Obama found a convenient location today too and dropped [...]
Social media is here to stay. The numbers don’t lie.
Are you driving away customers with onerous order and contact forms?
Writers have often compared business and military, but the comparison between snipers and online marketing is interesting.
More telephones continue to ship smaller models that don’t have letters on the dialing keys. Be careful using vanity phone numbers.
Social media, like rock and roll, isn’t going anywhere. Check out the latest demographics from Facebook, Twitter and Digg.
