Delighted By A Doctor
A doctor teaches me an amazing customer acquisition and retention lesson.
Are You Ready For Your Close-Up?
Google prepares a global contest to create a video time capsule. Your business may be able to participate.
Blowing Credibility When You Miss The Facts
A forwarded post about a mixed martial arts match demonstrates how critical accuracy can be to any business.
Headline Fail – VP is Safe
CNN blows an important headline and teaches small business a powerful lesson in the process.
Exposure to Pharma Advertising Drives Patient Demand
Canadian researchers look at the impact of pharma advertising on consumers with surprising results.
William Shatner Wants To Punch My Friend
It’s true. My friend got an email from William Shatner threatening violence. Read about it and why it was the worst marketing copy in a long while
Learn From My Family’s Favorite Catalog
Why would a company catering to geeks mail print catalogs to people and what that lesson means for you.
Amazon Microtargets Consumers – Money Back Kindles
This is how microtargeting works and why the best continue to earn great profits. Amazon (AMZN) is that e-commerce company that continually launched and refined until it assumed a position in worldwide retail, not just e-commerce. Pundits scoffed at the free shipping for $25 offer until data showed that incremental purchases and lifetime value paid [...]
Stop Demanding High Rankings
I watched another potential lead go by today and decided not to purchase the information because the prospect was in a medium sized market. Their sole criteria was that they wanted to rank in the top 3 spots for a certain local phrase. It’s important that you as a small business don’ t make this [...]
Google PageRank is Dead – Fast Friday Fact
Most people working in the online marketing world have known the truth about Google‘s infamous PageRank scoring for several years: it didn’t work, it wasn’t terribly accurate and attempting to classify the billions of pages on the web into 10 clusters was just plain silly. PageRank was named after Larry Page, one of the two [...]
