Learn From My Family’s Favorite Catalog
Why would a company catering to geeks mail print catalogs to people and what that lesson means for you.
Amazon Microtargets Consumers – Money Back Kindles
This is how microtargeting works and why the best continue to earn great profits.
Amazon (AMZN) is that e-commerce company that continually launched and refined until it assumed a position in worldwide retail, not just e-commerce. Pundits scoffed at the free shipping for $25 offer until data showed that incremental purchases and lifetime value paid for [...]
Stop Demanding High Rankings
I watched another potential lead go by today and decided not to purchase the information because the prospect was in a medium sized market. Their sole criteria was that they wanted to rank in the top 3 spots for a certain local phrase.
It’s important that you as a small business don’ t make this mistake: [...]
Google PageRank is Dead – Fast Friday Fact
Most people working in the online marketing world have known the truth about Google’s infamous PageRank scoring for several years: it didn’t work, it wasn’t terribly accurate and attempting to classify the billions of pages on the web into 10 clusters was just plain silly.
PageRank was named after Larry Page, one of the two Google [...]
Disclosure Rules Should Worry Scammers, Not You
News around the blogosphere is rampant with warnings about the Federal Trade Commission’s update to the documents used to explain and enforce actions regarding testimonials and endorsements.
The big issue for online marketers is that spam blogs and blogs must disclose when a material connection is present between themselves as publisher and a post — even [...]
Does Silvia Work For You?
Sometimes your processes are textbook, your product or service offering is valued and desired in the marketplace and…
…you miss on execution.
More importantly, you miss on customer-facing execution.
There is a web company here in the U.S. that has done very well marketing themselves and their service for years. They do a nice job most of the [...]
Choosing Domain Names
Working with small businesses, we often have the awesome opportunity to help create branding from the very beginning. What we’ve learned over time, and what is borne out by SEOmoz’s biannual survey of SEO experts, is that the domain name is important.
How important?
The panel of 100 experts, most of whom I would hire without hesitation [...]
Today’s Search Word = Attribution
Marketers are still searching for which efforts created sales. That’s attribution. Today’s tools are infinitely better, but we’re not there yet.
Paid Blogging Disclosures Are Not The Same As Client Blogging
The FTC may be regulating paid, undisclosed blog posts, and ProBlogger surveys their readership about how widespread the trend is.
9 Hours and No Obama Update? – Fast Friday Fact
Let me first give mad love to the Five Guys Burger chain that started here in DC. Before common sense, my family and a nutritionist stepped in, the store occupying the 4.4 miles from my driveway to my office parking space was awfully darn convenient.
President Obama found a convenient location today too and dropped in [...]
