Painless Unsubscribe

by: George Bounacos January 25, 2010

Do yourself a big usability favor today.
Have a friend or relative who is not connected to your business subscribe to your blog or newsletter or other piece of push content while you’re on the phone.  Ask them to narrate what they’re doing and take careful, fast notes.  Record with a little digital recorder if they’ll [...]

Customers Are Not Dishes – Bad News #2

by: George Bounacos November 27, 2009

By now your repast is complete if you’re in North America.  Thanksgiving, day of gluttony, football and planning visits to buy stuff for the next holiday, is in your rear view mirror.  Except for the cleanup.
And as you put away the good table settings and decide whether you should have turkey sandwiches for lunch or [...]

Does Silvia Work For You?

by: George Bounacos September 28, 2009

Sometimes your processes are textbook, your product or service offering is valued and desired in the marketplace and…
…you miss on execution.
More importantly, you miss on customer-facing execution.
There is a web company here in the U.S. that has done very well marketing themselves and their service for years.   They do a nice job most of the [...]

Reconsider Vanity Phone Numbers – Fast Friday Fact

by: George Bounacos April 10, 2009

More telephones continue to ship smaller models that don’t have letters on the dialing keys. Be careful using vanity phone numbers.

Tell Me What Time It Is

by: George Bounacos March 25, 2009

Do you know what information your customers expect? Not knowing can lead to disaster.

Calling Your Customers Names and Hoping To Succeed

by: George Bounacos February 26, 2009

Ryanair spokesperson calls bloggers idiots and lunatics, and the blogosphere begins responding.

Get Your Happy Customers Online – Guest Blog

by: George Bounacos February 18, 2009

Web excellence may be as easy as putting your best customers online as your evangelists

Google Finally Gets AdWords Editor Interface

by: George Bounacos December 17, 2008

Google’s Adwords Editor program finally fixes an annoying problem with Windows Vista. If Google misses on Microsoft, do you have plans in place to check the pain points your customers experience?