Is There A Fiery Flight Attendant On Your Staff?
Here’s why JetBlue’s flight attendant is no hero and what you need to do in your small business.
Delighted By A Doctor
A doctor teaches me an amazing customer acquisition and retention lesson.
Headline Fail – VP is Safe
CNN blows an important headline and teaches small business a powerful lesson in the process.
Free Form Templates From Google
We examine Google’s new forms and templates (and new fonts too) in this week of Google announcements.
Use Your Name When Sending Documents To A Client
When you name a document, are you keeping your client’s ease of use top of mind? Here’s how.
Servicing New Customers
With the help of Richard Drefyus in 1987′s Tin Men, Silver Beacon Marketing shows what happens when you delight new customers.
Worst Unsubscribe Implementation Ever
A $7 billion dollar global corporation has a surprise for you if you want to stop receiving their email.
Painless Unsubscribe
Do yourself a big usability favor today. Have a friend or relative who is not connected to your business subscribe to your blog or newsletter or other piece of push content while you’re on the phone. Ask them to narrate what they’re doing and take careful, fast notes. Record with a little digital recorder if [...]
Customers Are Not Dishes – Bad News #2
By now your repast is complete if you’re in North America. Thanksgiving, day of gluttony, football and planning visits to buy stuff for the next holiday, is in your rear view mirror. Except for the cleanup. And as you put away the good table settings and decide whether you should have turkey sandwiches for lunch [...]
Does Silvia Work For You?
Sometimes your processes are textbook, your product or service offering is valued and desired in the marketplace and… …you miss on execution. More importantly, you miss on customer-facing execution. There is a web company here in the U.S. that has done very well marketing themselves and their service for years. They do a nice job [...]
