K-Cups and Employee Trust

by: George Bounacos December 3, 2009

I first came across Keurig coffee pods years ago when the sales rep pitched our CFO on employee pilferage and our office manager on cleanup.  What a slam dunk. Even when calculating the cost of the pods running as high as 50 cents each, throwing in the machine was a no-brainer.  Give away the razor [...]

Free Search Tools Underscore Understanding Gap

by: George Bounacos December 10, 2008

With so much unvetted information easily accessible to untrained consumers, an understanding gap develops.

Helping Beta Users Feel Special and the Art of Egoboo

by: George Bounacos October 18, 2008

Fanbase.com launched in a private beta and immediately started making users feel special. That is the art of egoboo.