Google’s Jolt of Caffeine
Google’s search index methodology is officially cut over after months of testing. What that means for you.
Tynt Tools, Analytics Offer Compelling Data
Want to know how many people copy and paste content from your site and what they do with it? We found an awesome tool.
Amazon Microtargets Consumers – Money Back Kindles
This is how microtargeting works and why the best continue to earn great profits. Amazon (AMZN) is that e-commerce company that continually launched and refined until it assumed a position in worldwide retail, not just e-commerce. Pundits scoffed at the free shipping for $25 offer until data showed that incremental purchases and lifetime value paid [...]
Google Broadens Pay-Per-Call
This is a long time coming, and boy, is it big. Yes, this is Google news related to telephones, but we won’t talk about Nexus One (still). Google is launching pay-per-call advertising. Now. There have always been variants of pay-per-call available, but this shows how serious Google is about invading the local search advertising space. [...]
Google PageRank is Dead – Fast Friday Fact
Most people working in the online marketing world have known the truth about Google‘s infamous PageRank scoring for several years: it didn’t work, it wasn’t terribly accurate and attempting to classify the billions of pages on the web into 10 clusters was just plain silly. PageRank was named after Larry Page, one of the two [...]
Today’s Search Word = Attribution
Marketers are still searching for which efforts created sales. That’s attribution. Today’s tools are infinitely better, but we’re not there yet.
Marketing Metaphors Become Cool, Not Cliche
Writers have often compared business and military, but the comparison between snipers and online marketing is interesting.
5 Ways To Generate Productivity on Pseudo-Holidays
What’s a pseudo-holiday? It’s that day before a holiday where no one wants to seem to work. Here are 5 important things you can be doing on slow days in the office.
