Welcome to Big Thinking for Small Business. We hope you enjoy your visit. Consider staying awhile — maybe even taking a turn as a guest blogger. But tell us what you think!
This is how microtargeting works and why the best continue to earn great profits.
Amazon (AMZN) is that e-commerce company that continually [...]
This is a long time coming, and boy, is it big. Yes, this is Google news related to telephones, but we won’t talk about Nexus One (still).
Google is launching pay-per-call advertising. Now.
There have always been variants of pay-per-call available, but this shows how serious Google is about invading the local search advertising space. The program, [...]
Most people working in the online marketing world have known the truth about Google’s infamous PageRank scoring for several years: it didn’t work, it wasn’t terribly accurate and attempting to classify the billions of pages on the web into 10 clusters was just plain silly.
PageRank was named after Larry Page, one of the two Google [...]
Marketers are still searching for which efforts created sales. That’s attribution. Today’s tools are infinitely better, but we’re not there yet.
Writers have often compared business and military, but the comparison between snipers and online marketing is interesting.
What’s a pseudo-holiday? It’s that day before a holiday where no one wants to seem to work. Here are 5 important things you can be doing on slow days in the office.
