Yes, you’ve been buzzed. We all have. The way that Facebook’s Beacon project or Amazon’s long ago Buying Circles shredded another layer of privacy. Using Buzz it’s deceptively simple to share a private email address with a group of people. Part of that is tied into the use of what is fast becoming an [...]
This is how microtargeting works and why the best continue to earn great profits. Amazon (AMZN) is that e-commerce company that continually launched and refined until it assumed a position in worldwide retail, not just e-commerce. Pundits scoffed at the free shipping for $25 offer until data showed that incremental purchases and lifetime value paid [...]
As we do every month, we’ved used Google‘s Search Suggest feature to go through the alphabet and a series of men and women’s names to find trends. When pressed for what exactly is meant by these suggestions, Google reps often reply that the data is best on commonly searched and clicked for terms. What you [...]
Paperbacks (and sometimes hardbacks) for swapping your own books is only part of the story. The execution is brilliant.
You need a credit card and and some copy to self-publish a book that shows up on top web sites. Yes, you should be wary of these titles.