Social Vibe – Fundraising with Attention

by: George Bounacos September 29, 2009

The rap on monetizing social media, especially for charity, is familiar.  People engage in social media to have fun, not receive a pitch.  And some of that is certainly true for any interruption-based advertising, much less untargeted advertising. Facebook and social networks are new ad platforms, and we’ve never had scalable one to one efforts [...]

Paid Blogging Disclosures Are Not The Same As Client Blogging

by: George Bounacos June 23, 2009

The FTC may be regulating paid, undisclosed blog posts, and ProBlogger surveys their readership about how widespread the trend is.

Shawn Johnson Dead Video Shows Legit Ads

by: George Bounacos June 17, 2009

The Onion produces a fake video about gymnast Shawn Johnson’s death, but the real damage may have been done to advertisers.

Five Ways To Monetize Internet Activity

by: George Bounacos May 26, 2009

Should Internet content and actions be free? Of course not. But how does a company recoup costs or fund operations?

Where’s The Party?

by: George Bounacos May 20, 2009

Social media is here to stay. The numbers don’t lie.

Google’s New View On Search

by: George Bounacos May 16, 2009

Google starts fending off other search sites with its own gimmicks.

Washington Post Brand Suicide – Fast Friday Fact

by: George Bounacos April 17, 2009

The Washington Post continues its decline, grubbing for dollars by actively advertising for intrusive advertising that includes takeovers and pop-unders.

Marketing Metaphors Become Cool, Not Cliche

by: George Bounacos April 16, 2009

Writers have often compared business and military, but the comparison between snipers and online marketing is interesting.

Reconsider Vanity Phone Numbers – Fast Friday Fact

by: George Bounacos April 10, 2009

More telephones continue to ship smaller models that don’t have letters on the dialing keys. Be careful using vanity phone numbers.

Social Media Is Here To Stay

by: George Bounacos March 31, 2009

Social media, like rock and roll, isn’t going anywhere. Check out the latest demographics from Facebook, Twitter and Digg.