This is how microtargeting works and why the best continue to earn great profits.
Amazon (AMZN) is that e-commerce company that continually launched and refined until it assumed a position in worldwide retail, not just e-commerce. Pundits scoffed at the free shipping for $25 offer until data showed that incremental purchases and lifetime value paid for [...]
Regardless of the upsets (Jets win for the first time since before West Side Story?), who plays in this year’s Super Bowl is irrelevant for advertisers, even with a big market team like New York in the hunt. That’s because the cost to air a commercial this year decreased, not a healthy trend for [...]
The rap on monetizing social media, especially for charity, is familiar. People engage in social media to have fun, not receive a pitch. And some of that is certainly true for any interruption-based advertising, much less untargeted advertising.
Facebook and social networks are new ad platforms, and we’ve never had scalable one to one efforts where [...]
The FTC may be regulating paid, undisclosed blog posts, and ProBlogger surveys their readership about how widespread the trend is.
The Onion produces a fake video about gymnast Shawn Johnson’s death, but the real damage may have been done to advertisers.
Should Internet content and actions be free? Of course not. But how does a company recoup costs or fund operations?
Social media is here to stay. The numbers don’t lie.
Google starts fending off other search sites with its own gimmicks.
The Washington Post continues its decline, grubbing for dollars by actively advertising for intrusive advertising that includes takeovers and pop-unders.
Writers have often compared business and military, but the comparison between snipers and online marketing is interesting.
