Delighted By A Doctor
A doctor teaches me an amazing customer acquisition and retention lesson.
Size Matters For YouTube
Video is a great equalizer for small business success and YouTube now allows more time. See our ideas here.
Are You Ready For Your Close-Up?
Google prepares a global contest to create a video time capsule. Your business may be able to participate.
Seasonality Also Means Events
Seasonality is old school. With global reach and a connected world, your business can expand its reach.
Exposure to Pharma Advertising Drives Patient Demand
Canadian researchers look at the impact of pharma advertising on consumers with surprising results.
How Much Webmasters Make From Ads
Google has finally disclosed the revenue sharing split in AdSense. We talk about what that means and why it is important.
Mainstream Media Improves Online Ad Results
The results of our ad testing with and without mainstream media mentions.
Google Analytics Improves AdWords Reporting
Google announces even more robust information to track advertising in Google Analytics. Read about the new features.
Google Maps Adds Local Info To Street View
Google’s Maps get more useful and potentially more problematic for small businesses.
How To Advertise on Facebook (Outside Your Personal Account)
How to set up Facebook advertising that isn’t tied to your personal account.
