Famous Marketers

Profiles of marketers in front of and sometimes behind the headlines.

They may not have been considered marketers, but all contributed to the field in sometimes unheralded ways.

Steve Case – AOL leader brought the Internet to the masses and now is investing in new companies as fast as he can sign documents.

Bob Crandall – American Airlines CEO pioneered loyalty programs and multiple marketing initiatives.

Valerie Gregg – Census Bureau stats guru who opened up microtargeting for all businesses.

Bruce Nash – Entertainment triple threat.  Dozens of book credits, lots of television production and a burgeoning movie production outfit all based on microtargeted niches.