Reputation Smearing Online
Spiders in supermarkets and gang members at Wal-Mart are part of today’s nonsense reported upon by traditional and online media.
Archive for PR
Calling Your Customers Names and Hoping To Succeed
Ryanair spokesperson calls bloggers idiots and lunatics, and the blogosphere begins responding.
Papa John Says Don’t Eat Too Many Slices – Fast Friday Fact
Encouraging moderation in your product’s use is a tough slope to ski, but “Papa” John Schnatter did just that on the BBC, encouraging reduced pizza intake.
Denny’s Uses A Loss Leader To Bring Back Customers
How the tired Denny’s chain revived interest for a day, and why a French court ruling is important to watch for search advertising
Oprah Gets Burned By Angels at the Fence – Verifying Facts in a Digital World
Angels at the Fence, a book about a man and woman who meet in a concentration camp, was picked by Oprah for her book club before it was discovered the events didn’t happen.
Get Bad News Out Fast – J&J Copes Fast With Mylicon Recall Crisis
When a manufacturing error possibly contaminated an OTC baby medication, J&J brand Mylicon swung into action fast. Remember that rule – Get bad news out fast.
Finding Reporters Looking For You – Fast Friday Fact
haro, help a reporter out, shankman, fast friday fact
Protecting Your Online Reputation
A new service named Trackur can monitor the Internet for mentions of your name or your company’s name, email you and even trend the data.
Optimizing Media Outreach – PRWeb Webinar
Two experts speak on the intersection of media outreach and search engine optimization, explaining best practices and ROI.
