Archive for PR

Is There A Fiery Flight Attendant On Your Staff?

by: George Bounacos August 11, 2010

Here’s why JetBlue’s flight attendant is no hero and what you need to do in your small business.

Scaring Customers

by: George Bounacos August 3, 2010

Know a lot about your customers or employees because of social media? Read why that might be a bad thing.

Size Matters For YouTube

by: George Bounacos July 30, 2010

Video is a great equalizer for small business success and YouTube now allows more time. See our ideas here.

Name Power

by: George Bounacos July 27, 2010

What’s in a name? Ask Bob, who is now responsible for cleaning up the Gulf of Mexico.

Are You Ready For Your Close-Up?

by: George Bounacos July 7, 2010

Google prepares a global contest to create a video time capsule. Your business may be able to participate.

Do You Know Your Twitter Limit?

by: George Bounacos June 14, 2010

Do you know the optimal number of characters to use on Twitter?

Fairfax Finance To Acquire Silver Beacon Marketing’s Operations

by: George Bounacos April 1, 2010

Fairfax Finance Acquires Silver Beacon Marketing to combine local marketers with proven track record and financial services company.

Kevin Smith, Sarah Silverman & Social Media

by: George Bounacos February 16, 2010

Two well known organizations took on two celebrities this week in social media. Guess who won?

HARO Gets A Facelift – Fast Friday Fact

by: George Bounacos January 22, 2010

We last wrote about Help A Reporter Out (HARO) in November 2008.    At the time, we were using a line of 23,000 addresses.  I have no idea if that was HARO honcho Peter Shankman’s number or one that came to me in a dream, but I know from observing (disclosure: and from buying ads) [...]

Prepping Employees For Wage Freezes

by: George Bounacos January 11, 2010

Only 43% of U.S. companies expect to provide compensation increases in 2010.  In addition to the wage freeze, 37% of companies say they plan to cut benefits.  The Society of Human Resources Professional quotes a Careerbuilder survey.  The association said that even during the height of the recession last year that 65% of companies provided [...]