comScore Shows Why Search Is More Than Google
Google may be synonymous with search in some circles, but learn about billions of non-Google opportunities each month.
Archive for Marketing
When Government Data Is Wrong
Our information-centric connected society creates great risk for misinformation to thrive and become accepted fact. You cannot allow this to happen. If you scan headlines or move quickly between information sources without investigating data yourself, then you may easily fall prey to misinformation. And government data is just as likely to be wrong as other [...]
Google Waves Goodbye
Read about the smart decision Google made in shutting down a high-profile service.
Scaring Customers
Know a lot about your customers or employees because of social media? Read why that might be a bad thing.
Delighted By A Doctor
A doctor teaches me an amazing customer acquisition and retention lesson.
Size Matters For YouTube
Video is a great equalizer for small business success and YouTube now allows more time. See our ideas here.
Saving Money on List Buying Is Expensive
My grandmother died weeks shy of her 80th birthday in 1995. I still miss her very much and easily reminisce about her expressive face, her voice, the lessons she taught her oldest grandchild. But at least two list brokers are determined not to let me forget her in my daily routine. They’ve decided that [...]
Name Power
What’s in a name? Ask Bob, who is now responsible for cleaning up the Gulf of Mexico.
More Opportunity Than Ever in Back to School Sales
A Google Retail study sheds new light with data on consumer mindsets during back-to-school.
Are You Ready For Your Close-Up?
Google prepares a global contest to create a video time capsule. Your business may be able to participate.
