Google Up, Yahoo Down, World Continues Spinning
No surprises as Google continues growing search share at Yahoo’s expense, but there are two other companies you should be watching.
Archive for Marketing
Removing Access To Your Analytics – Fast Friday Fact
You may be surprised how many people still have access to your site’s analytics. Here’s why that’s bad and how to change it.
Learn From My Family’s Favorite Catalog
Why would a company catering to geeks mail print catalogs to people and what that lesson means for you.
Kevin Smith, Sarah Silverman & Social Media
Two well known organizations took on two celebrities this week in social media. Guess who won?
Protect Your Name – Make It Easy To Report Fraud
We help you put some processes in place to give your customers peace of mind regarding email fraud.
Searching Now Influenced By Your Friends
What your friends and family do on the Internet will soon shape the results Google gives you. Here’s why that’s bad.
Painless Unsubscribe
Do yourself a big usability favor today.
Have a friend or relative who is not connected to your business subscribe to your blog or newsletter or other piece of push content while you’re on the phone. Ask them to narrate what they’re doing and take careful, fast notes. Record with a little digital recorder if they’ll [...]
Amazon Microtargets Consumers – Money Back Kindles
This is how microtargeting works and why the best continue to earn great profits.
Amazon (AMZN) is that e-commerce company that continually launched and refined until it assumed a position in worldwide retail, not just e-commerce. Pundits scoffed at the free shipping for $25 offer until data showed that incremental purchases and lifetime value paid for [...]
Android Suggests Search Results Near You
Sopranos fans may remember Tony getting his hands on a new cell phone and having the GPS function ripped out.
You’ll forgive Palm and Windows Mobile execs if they feel like doing the same.
As Google’s Android adds features every week, the convergence between phone and Largest Search Company Ever blurs fast. Word out of [...]
Nothing Super About This Bowl
Regardless of the upsets (Jets win for the first time since before West Side Story?), who plays in this year’s Super Bowl is irrelevant for advertisers, even with a big market team like New York in the hunt. That’s because the cost to air a commercial this year decreased, not a healthy trend for [...]
