Learn From My Family’s Favorite Catalog
Why would a company catering to geeks mail print catalogs to people and what that lesson means for you.
Archive for Advertising
Amazon Microtargets Consumers – Money Back Kindles
This is how microtargeting works and why the best continue to earn great profits.
Amazon (AMZN) is that e-commerce company that continually launched and refined until it assumed a position in worldwide retail, not just e-commerce. Pundits scoffed at the free shipping for $25 offer until data showed that incremental purchases and lifetime value paid for [...]
Nothing Super About This Bowl
Regardless of the upsets (Jets win for the first time since before West Side Story?), who plays in this year’s Super Bowl is irrelevant for advertisers, even with a big market team like New York in the hunt. That’s because the cost to air a commercial this year decreased, not a healthy trend for [...]
Google Broadens Pay-Per-Call
This is a long time coming, and boy, is it big. Yes, this is Google news related to telephones, but we won’t talk about Nexus One (still).
Google is launching pay-per-call advertising. Now.
There have always been variants of pay-per-call available, but this shows how serious Google is about invading the local search advertising space. The program, [...]
Google Launches Certified Professionals Search
Google has launched a search site listing certified professionals and marketing agencies.
From the company’s description:
Google Advertising Professionals are not Google employees, but rather are online marketing professionals, agencies, and other individuals such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants. They have been certified by Google to manage AdWords accounts. To [...]
Google: Yeah, We Got That
The acceleration rate of Google announcements is amazing to watch. As Search Engine Strategies’ Chicago conference roars into full swing this week, Google has:
* Offered an olive branch to mainstream media
* Introduced some nifty Android phone apps that has my wife broadly hinting about a new phone
* Finally introduced official extensions for Google Chrome
* [...]
Twelve Twitter Tips For New Users
Welcome to Twitter. Glad you made it. The site is fun to use, often informative and can be a great way to learn about breaking news.
I started writing something to a friend in email and realized this was a perfect blog for those new to Twitter. So in the interest of alliteration, here are Twelve [...]
Today’s Search Word = Attribution
Marketers are still searching for which efforts created sales. That’s attribution. Today’s tools are infinitely better, but we’re not there yet.
US Flag Facts – Fast Friday Fact
Are you following the proper guidelines when displaying an American flag at your business?
Shawn Johnson Dead Video Shows Legit Ads
The Onion produces a fake video about gymnast Shawn Johnson’s death, but the real damage may have been done to advertisers.
