Archive for 2010

Saving Money on List Buying Is Expensive

by: George Bounacos July 28, 2010

My grandmother died weeks shy of her 80th birthday in 1995.   I still miss her very much and easily reminisce about her expressive face, her voice, the lessons she taught her oldest grandchild. But at least two list brokers are determined not to let me forget her in my daily routine.  They’ve decided that [...]

Name Power

by: George Bounacos July 27, 2010

What’s in a name? Ask Bob, who is now responsible for cleaning up the Gulf of Mexico.

More Opportunity Than Ever in Back to School Sales

by: George Bounacos July 26, 2010

A Google Retail study sheds new light with data on consumer mindsets during back-to-school.

Are You Ready For Your Close-Up?

by: George Bounacos July 7, 2010

Google prepares a global contest to create a video time capsule. Your business may be able to participate.

Blowing Credibility When You Miss The Facts

by: George Bounacos July 6, 2010

A forwarded post about a mixed martial arts match demonstrates how critical accuracy can be to any business.

Yahoo, Microsoft Marriage Drawing Near

by: George Bounacos July 1, 2010

If you’re advertising on Yahoo, you need to take some action now. Here’s what to do.

How Service Creates Sales

by: George Bounacos June 24, 2010

How a help desk employee converted a prospect on a free trial offer and why it’s the people, always the people.

Why Marketers Look For The Next Search

by: George Bounacos June 21, 2010

A Google analysis of World Cup searching shows how your business can be more profitable.

Do You Know Your Twitter Limit?

by: George Bounacos June 14, 2010

Do you know the optimal number of characters to use on Twitter?

Google Proves SEO Is Ongoing Effort

by: George Bounacos June 11, 2010

Google gives itself a report card on search engine optimization. What that means for your small business.