Get ready because a ranking factor that was kind of important until now is receiving all sorts of quiet guidance from Google that things will change again. Page Loading Time, call it Page Speed like Google does, is literally how fast an individual page loads. Google is serious enough about this factor that there is [...]
After I told a second client about Google Apps’ dashboard this week, I realized that many people are still unaware that the search and media company updates a page to tell users about outages related to Gmail, Google Docs and other product extensions. When I’ve lived in areas prone to power outages, everyone in the [...]
Hire oddball talent, observed Tom Peters in his heyday as Guru du Jour. He was telling business leaders to look beyond pedigree, beyond the right schools or consultancies and devel0p staff that had the skills and drive to succeed. Credit the Seattle Mariners for doing just that with Felix Hernandez, their baby-faced Venezuelan pitcher who [...]
I watched another potential lead go by today and decided not to purchase the information because the prospect was in a medium sized market. Their sole criteria was that they wanted to rank in the top 3 spots for a certain local phrase. It’s important that you as a small business don’ t make this [...]
Big Thinking is kicking off a series about How To Communicate Bad News because we see too many partners, clients and friends often miss the mark and make bad situations worse. The first guideline we’ll share is straight out of today’s headlines: Be Honest About The Rules. There is an incalculably multiplier if you break the rules, [...]
Most people working in the online marketing world have known the truth about Google‘s infamous PageRank scoring for several years: it didn’t work, it wasn’t terribly accurate and attempting to classify the billions of pages on the web into 10 clusters was just plain silly. PageRank was named after Larry Page, one of the two [...]
Ready to learn more about how you spend your time than you may really want to know? Welcome to RescueTime. This program is one of the easiest ways I’ve found to monitor productivity. Installing a simple program keeps track of the websites I visit and the programs I run. Simple configuration allows me to [...]
That seemingly safe PDF you receive may not be as innocuous as it looks, warns Washington Post security guru Brian Krebs. Writing in today’s online edition, Krebs reports that PDF-format owner Adobe is warning of security vulnerabilities. According to Krebs, the company plans to release a fix Tuesday so that its software updates at the [...]
News around the blogosphere is rampant with warnings about the Federal Trade Commission‘s update to the documents used to explain and enforce actions regarding testimonials and endorsements. The big issue for online marketers is that spam blogs and blogs must disclose when a material connection is present between themselves as publisher and a post — [...]
I love magazine subscriptions. I especially love free magazine subscriptions, but I love all sorts of print. Magazines, newspapers, catalogs. How many marketers do you know who still keep a copy of Famous Catalogs on their bookshelf between a PHP book and Robert Spector’s book about Amazon‘s business model called Get Big Fast? In [...]
