Big Thinking is kicking off a series about How To Communicate Bad News because we see too many partners, clients and friends often miss the mark and make bad situations worse. The first guideline we’ll share is straight out of today’s headlines: Be Honest About The Rules. There is an incalculably multiplier if you break the rules, [...]
Most people working in the online marketing world have known the truth about Google‘s infamous PageRank scoring for several years: it didn’t work, it wasn’t terribly accurate and attempting to classify the billions of pages on the web into 10 clusters was just plain silly. PageRank was named after Larry Page, one of the two [...]
Ready to learn more about how you spend your time than you may really want to know? Welcome to RescueTime. This program is one of the easiest ways I’ve found to monitor productivity. Installing a simple program keeps track of the websites I visit and the programs I run. Simple configuration allows me to [...]
That seemingly safe PDF you receive may not be as innocuous as it looks, warns Washington Post security guru Brian Krebs. Writing in today’s online edition, Krebs reports that PDF-format owner Adobe is warning of security vulnerabilities. According to Krebs, the company plans to release a fix Tuesday so that its software updates at the [...]
News around the blogosphere is rampant with warnings about the Federal Trade Commission‘s update to the documents used to explain and enforce actions regarding testimonials and endorsements. The big issue for online marketers is that spam blogs and blogs must disclose when a material connection is present between themselves as publisher and a post — [...]
I love magazine subscriptions. I especially love free magazine subscriptions, but I love all sorts of print. Magazines, newspapers, catalogs. How many marketers do you know who still keep a copy of Famous Catalogs on their bookshelf between a PHP book and Robert Spector’s book about Amazon‘s business model called Get Big Fast? In [...]
We were working with a client recently and the easy project management tools were proving to be too limited. Although both can take a long period to learn how to effectively use, we already knew how to use Microsoft Visio and Microsoft Project. Most of our small business clients don’t need that layer of [...]
