The rap on monetizing social media, especially for charity, is familiar. People engage in social media to have fun, not receive a pitch. And some of that is certainly true for any interruption-based advertising, much less untargeted advertising. Facebook and social networks are new ad platforms, and we’ve never had scalable one to one efforts [...]
Sometimes your processes are textbook, your product or service offering is valued and desired in the marketplace and… …you miss on execution. More importantly, you miss on customer-facing execution. There is a web company here in the U.S. that has done very well marketing themselves and their service for years. They do a nice job [...]
Are you tired of looking at spreadsheets that proudly proclaim that you’ve divided by zero? You know those spreadsheets. They’re riddled with ugly fields that show #DIV/O! or #N/A. Cleaning your spreadsheet doesn’t require an Excel ninja and is a snap to do. Microsoft’s Excel 2007 (sorry if you don’t have it, but it’s 2009 [...]
Google doesn’t care about meta keywords. Yahoo! suggests you use them. Microsoft’s Bing is publicly ambivalent. Meta keywords, for those who don’t spend their days draped over a computer and puzzling over the innards of a web site, were once considered Grail-like by search engine aficionados. Using my favorite “signals and cues” line, the search [...]
After a blogging sabbatical, we’re back, recharged and ready to go into the big holiday buying season so many of our clients prep for now. Here is what I learned by observing instead of blogging over my self-imposed hiatus: TWITTER is the world’s biggest chat room. Twitter is not a micro-blogging platform. Twitter was positioned [...]
What was that about old dogs and new tricks? Mixing a great Google Maps mashup with 24 hour reporting from a huge news organization, the Los Angeles Times tackled a huge local issue and absolutely owned the coverage. The Times added a blog and annotated map to its coverage of the Station Fire that remains [...]
Not all promises are explicit. Sure, if a small business says they’ll provide a service for $100 and either doesn’t provide the service or charges more, trust takes a hit. But there are implied promises every business makes every day. At Silver Beacon, we promise each client that we are going to stay on top [...]
