Charitable Donation? Good Luck Finding Out How
4 in 14 nonprofit sites we checked didn’t offer clear donation instructions. But one charity we’re working with has crystal clear instructions.
Archive for April, 2009
Google Vagaries
Search engine results get more local. But the data still is far from perfect.
Make Customers Properly Enter Data
Are you driving away customers with onerous order and contact forms?
Washington Post Brand Suicide – Fast Friday Fact
The Washington Post continues its decline, grubbing for dollars by actively advertising for intrusive advertising that includes takeovers and pop-unders.
Marketing Metaphors Become Cool, Not Cliche
Writers have often compared business and military, but the comparison between snipers and online marketing is interesting.
Cool Content Ideas Can Drain Profit
A report by David Silversmith projects Google is losing $1.5 million every day on YouTube. What is the implication for small business?
Reconsider Vanity Phone Numbers – Fast Friday Fact
More telephones continue to ship smaller models that don’t have letters on the dialing keys. Be careful using vanity phone numbers.
Doing Things Yourself May Be The Only Way – Guest Blog
Growing your infrastructure too fast can derail a small business. Read what happens to a successful tutoring company that added too much admin help too fast.
Should Michelle Obama Run For President?
Mainstream media continues falling across biased lines when they’re not simply filing for bankruptcy. HOw small business can get accurate, meaningful news.
The ABCs of Search – April 2009
As we do every month, we’ved used Google‘s Search Suggest feature to go through the alphabet and a series of men and women’s names to find trends. When pressed for what exactly is meant by these suggestions, Google reps often reply that the data is best on commonly searched and clicked for terms. What you [...]
