Archive for February, 2009

Papa John Says Don’t Eat Too Many Slices – Fast Friday Fact

by: George Bounacos February 6, 2009

Encouraging moderation in your product’s use is a tough slope to ski, but “Papa” John Schnatter did just that on the BBC, encouraging reduced pizza intake.

Losing Customer Loyalty Pre-Purchase

by: George Bounacos February 4, 2009

Toshiba manages to lose more than 14 days in an order cycle without yet knowing the status – and they acknowledge the issue is systemic.

Denny’s Uses A Loss Leader To Bring Back Customers

by: George Bounacos February 3, 2009

How the tired Denny’s chain revived interest for a day, and why a French court ruling is important to watch for search advertising

The ABCs of Search – February 2009

by: George Bounacos February 2, 2009

Silver Beacon Marketing looks at Google’s suggested searches every month. In Feb 2009, Wikipedia falls to Walmart and Jennifer Hudson to Walmart.