Archive for January, 2009

‘Iceland Bankrupt’ Sells Papers, But Go Beyond Headlines

by: George Bounacos January 26, 2009

Iceland Bankrupt is a great headline, but who is served by sensational headlines and sound bites?

Low Hanging Revenue Fruit At CVS – Fast Friday Fact

by: George Bounacos January 16, 2009

CVS returns to basic marketing tactics to bring customers in the store, increase brand loyalty and earn more profit. Ain’t nothing wrong with that. Here is one thing they’re doing that you should be doing.