Google has launched a search site listing certified professionals and marketing agencies. From the company’s description: Google Advertising Professionals are not Google employees, but rather are online marketing professionals, agencies, and other individuals such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants. They have been certified by Google to manage AdWords [...]
Google launched another tool hot on the heels of last week’s release of Speed Tracer, a tool developers can use to determine what elements on a particular web page are slowing down its display in a browser. And last month, we told you that a new SEO frontier for 2010 would be speed, as in [...]
Geeks old enough to remember using MS-DOS will undoubtedly remember the feeling of automating their bootup programs using a batch file. Around the same time that Bill Gates muttering that 640K ought to be enough memory for anyone, those same geeks looked at each other and begin whittling down their batch files so there was [...]
The acceleration rate of Google announcements is amazing to watch. As Search Engine Strategies’ Chicago conference roars into full swing this week, Google has: * Offered an olive branch to mainstream media * Introduced some nifty Android phone apps that has my wife broadly hinting about a new phone * Finally introduced official extensions [...]
You know, you wouldn’t think it would cost that much to hire an editor or a proofreader — my 16 year old son True, son, and if we’re spreading truths then the fact is your old man can use one almost every day. I’m not quite the King of Typos, but I am the Emperor [...]
A network connection’s DNS settings are kind of like your body’s DNA. DNS is an acronym for Domain Name System. This is the system that translates a string of numbers into the words you type in a browser to go to a web address. One way of thinking about this is accessing Yahoo! via your [...]
I first came across Keurig coffee pods years ago when the sales rep pitched our CFO on employee pilferage and our office manager on cleanup. What a slam dunk. Even when calculating the cost of the pods running as high as 50 cents each, throwing in the machine was a no-brainer. Give away the razor [...]
Bill Parcells, the current head of all things football for the Miami Dolphins, is a football coaching legend. Right now — today — 7 NFL head coaches include serving as an assistant to Parcells at one of the Hall of Famer’s stops. Another 4 former NFL head coaches are among his pupils. Being an assistant [...]
By now your repast is complete if you’re in North America. Thanksgiving, day of gluttony, football and planning visits to buy stuff for the next holiday, is in your rear view mirror. Except for the cleanup. And as you put away the good table settings and decide whether you should have turkey sandwiches for lunch [...]
No Famous Marketers section would be complete without mentioning Steve Case. A traditional marketer who cut his teeth at Pizza Hut and P&G, Case was born in that perfect swirl of time pointed out in Malcolm Gladwell’s Outliers. A late Boomer, born in 1958, Case is 3 years younger than Bill Gates and Steve Jobs. [...]
