Searching Now Influenced By Your Friends

by George Bounacos January 28, 2010

Welcome to Big Thinking for Small Business. We hope you enjoy your visit. Consider staying awhile -- maybe even taking a turn as a guest blogger. But tell us what you think!In December, we wrote that Google had “fundamentally changed the search engine results for everyone in North America…” At issue was the notion of “personalized search”.   That’s

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Painless Unsubscribe

by George Bounacos January 25, 2010

Do yourself a big usability favor today. Have a friend or relative who is not connected to your business subscribe to your blog or newsletter or other piece of push content while you’re on the phone.  Ask them to narrate what they’re doing and take careful, fast notes.  Record with a little digital recorder if they’ll let you. Now have them immediately unsubscribe and talk through the process.   You’re listening for non-verbals,

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Google News Adds Smart Stars, Personalization

by George Bounacos February 8, 2010

If you’ve used Google News’ function, apocryphally born from the glut of 9/11 news nearly a decade ago, you know that the number of articles can be overwhelming. With personalization increasingly becoming part of Google’s core, you may have also seen the “Recommended” section grow. I’ve moved mine just below the top stories and get a mix of sports, business and some music news. Your mileage will undoubtedly vary.

Google recently announced a new feature for Recommended Newsthat guarantees no two recommended sections remain the same. Just as someone might star an email thread in Gmail, users can now add a star to a news story. But this is “smart star” that does more than just allow you to easily retrieve the story.

Writing on a Google blog, software engineer Jude Britto told users that Google News will now track your interest in a specific story and rewrite its news page to reflect your interest.

When there are significant updates, we will alert you by putting the headline in bold so you can get more information. You can also follow your 20 most recent starred stories in the “Starred” section of Google News.

That kind of personalization is a benefit to many folks carefully monitoring a story, but be sure that you continue to use news media that report all stories.  Personalization is wonderful, but your small business needs information about the whole world, not just the world you’re aware of and interested in.

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Officially Stable, Google Chrome 4 Launches

by George Bounacos January 26, 2010

I think Google Chrome is the fastest, most user-friendly browser on the market.

Opera is close, but Google added speed and usability to the mix. I’ve been so enamored of Chrome that I only use Firefox for testing anymore.

I’ve also been using the developer channel for months.  Think of it as a big beta test.   That means I’ve seen more crashes than most.  But the way Google Chrome runs means that a bad extension, add-on or site with bad code doesn’t cause your browser to crash.

Even better?   Google’s announcement today that Google Chrome 4 is a stable version.    That means I can recommend using the browser to my clients, friends and family.  And I do.

Microsoft’s Internet Explorer lost amazing amounts of market share to Firefox (which Google helped develop) because it was slow, bloated and bogged down like a typical Microsoft product.  Like lemmings, however, many users including me began bogging down Firefox as well.  And now Firefox crashes because there are 20 add-ons competing for resources and the system is sluggish.

Google Chrome’s architecture helps solve that.

My recommendations are that you download Google Chrome now. After that, take a look at the extensions gallery.  We wrote about Google Chrome extensions last month.  Many of your Firefox favorites are here, as are some new extensions from Google.  It’s almost time to update our list because there are some terrific new extensions and some that seemed great but were never used. Try Chrome out for a week.  I think you’ll enjoy the speed and usability.  But be careful about deleting any existing browsers. There are still sites that do not work well with Chrome.  You won’t be surprised to learn that Microsoft is one so if you’re an Office user or even just use Excel or Word, don’t get rid of Internet Explorer. Here is a Google video on Chrome extensions:

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Sidenotes

January 28, 2010

What your friends and family do on the Internet will soon shape the results Google gives you. Here’s why that’s bad.

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January 19, 2010

Sopranos fans may remember Tony getting his hands on a new cell phone and having the GPS function ripped out.
You’ll forgive Palm and Windows Mobile execs if they feel like doing the same.
As Google’s Android adds features every week, the convergence between phone and Largest Search Company Ever blurs fast.   Word out of [...]

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January 15, 2010

December’s search engine market share data is out from Hitwise.  Don’t bother with the link   The Fast Friday Fact is that Google’s share increased 1 point and the next 3 players (Yahoo, Microsoft’s Bing) all lost share.
Google now has 72.25% of U.S. search engine market share.   That’s why when people complain about the [...]

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December 22, 2009

Google has launched a search site listing certified professionals and marketing agencies.
From the company’s description:
Google Advertising Professionals are not Google employees, but rather are online marketing professionals, agencies, and other individuals such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants. They have been certified by Google to manage AdWords accounts. To [...]

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